Summoners War Announces “Your War Your Way” Campaign


Com2uS has recently launched a global campaign called “Your War Your Way”, featuring Alison Brie and Dave Franco. The campaign includes commercials, out of home activations, and partnerships with influencers, the Los Angeles Dodgers and Carl’s Jr./Hardee’s designed to engage current fans and expand to new audiences.

“Your War Your Way” is a come to life campaign catering to the customizability of the game and how different strategies allow for it to be played in various ways. The campaign unveil corresponds with game updates now live that include five new Rift Dungeons, three island expansions, account level increased to level 50, maximum energy increased and a new crafting system for runes, buildings and Homunculus, a new type of monster.

In the commercials, Alison and Dave face off in a battle starring Summoners War monsters when they are ultimately forced to team up to battle a three-headed beast. The commercials were developed by Petrol Advertising and will be aired in September and October on ABC, FOX, NBC, CBS and CW.

Leading up to the commercial reveal, a series of eight teaser videos were released on Summoners War’s YouTube channel. Each short video introduces a main monster featured in the commercial with Alison and Dave.


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