The Sapporo Black Label Advertisement collabs with two major characters, Levi Ackerman and Erwin Smith, from Attack on Titan. Both characters have unique art featuring them sitting and holding a beer, as well as a message for fans.
The goal of the advertisement was to share a message for a new project. The message is: “To all adults who challenge”. This is now available on the Sapporo draft beer black label website.
The creator of the advertisement explains that this message is part of a project where she reflects and reminisces on the ‘challenges’ she has faced in her life so far. Her goal is to reach out to those who are facing a turning point in spring. Many people believe spring to be a time of new beginnings and opportunity, so this is the perfect message and collaboration to share!
Levi And Erwin Have A Message For Fans
Alongside her message, Levi and Erwin also have a special and rather endearing message to share. Erwin says, as he holds a beer in one hand and has his other hand on his collar, “Don’t regret it; the memory of regret will cloud your next decision.”
Levi holds a beer in one hand and cups his cheek with the other. He says, “There’s nothing to do but to do your best”. Fans of Attack on Titan, myself included, can see how this message truly hits home.
Sapporo Gift Campaign
Aside from the Sapporo Black Label Advertisement, Sapporo Breweries is holding a gift campaign. 50 people are in for a chance to win 6 cans of 350ml Sapporo draft black beer label cans. The winners will be selected at random. If you are interested, you can visit the official Sapporo Draft Black Label website and sign up. Applications open on April 2nd, 2025, and close on April 30th, 2025.
In other exciting news, did you know that Frieren Joins the Battle Royale in the The Frieren PUBG Event?
